Mark has worked in the flower Industry for more than twenty years. The first decade was spent in the retail side of the business – first working for a successful franchisor, but most of it with a family operation that included two retail floor stores. The rest of the time has been spent with FloristWare – the most popular independent POS system for retails florists. Mark is also a strong supporter of the industry – FloristWare is a member of several trade associations serving the floral industry including:
In addition FloristWare frequently sponsors educational content at industry conventions and trade shows.
Mark is also the creator of Beyond Cost Plus – a website dedicated to helping retail florists profit from the kind of advanced pricing strategies that have helped assure the success of some of the biggest, best known and most successful companies in the world. Most florists can't afford a team of psychologists and behavioural economists but Beyond Cost Plus helps florists (and other small business owners) understand and apply the principles and be more profitable.
- Society of American Florists (SAF)
- American Institute of Floral Designers (AIFD)
- Michigan Floral Association (MFA)
- Florists For Change (FFC)
- Florida State Florists Association (FSFA)
In addition FloristWare frequently sponsors educational content at industry conventions and trade shows.
Mark is also the creator of Beyond Cost Plus – a website dedicated to helping retail florists profit from the kind of advanced pricing strategies that have helped assure the success of some of the biggest, best known and most successful companies in the world. Most florists can't afford a team of psychologists and behavioural economists but Beyond Cost Plus helps florists (and other small business owners) understand and apply the principles and be more profitable.