The second session takes place two weeks later at the Annual Convention of WUMFA – the Wisconsin/Upper Michigan Florists Association in Green Bay Wisconsin. For more details on scheduling please visit the Beyond Cost Plus site.
These new 2015 sessions differ from what we have done before. In 2014 the content focussed on pricing "catalog" items – the kind of standard off-the-shelf products that most florists offer at fixed prices. The 2015 sessions look at another very important part of the flower business – quoting weddings and other events.
The new content comes from a number of sources. It included the cooperation and testing of a small group of very successful florists, our own experience in the floral retail, and a very sophisticated approach to quoting work that has been refined and perfected by some of the most successful custom software development companies in the business.
That last part might sound strange but it applies beautifully. This really is a new approach to quoting floral sales for events – an approach that delivers both fewer missed sales and higher profits.
The sessions will be presented by Mark Anderson.