Mark Anderson
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Better Flowers, Better Value: Order From a Real Local Florist

6/13/2015

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Avoid the disappointment and heartache that comes with buying flowers from an order-gatherer. Deal with a real local florists for best results!
It might seem crazy but there are companies, known as order gatherers, that want to trick you into thinking they are real local florists. They'll promise you something like this...
Picture
...and deliver something like this:
Picture
How does that happen?

The order gatherer takes your money, as shown in the receipt for the flower shown above:
Picture
They then try and get a real local florist to fill the order for them, but for a lot less money. This is what they actually sent to the filling florist – the florist that would do the work of preparing and delivering the flowers.
Picture
The order gatherer charged the customer almost $50 for the product, but they only passed $35 along to the real flower shop that actually did the work. Please note that this is in addition to the standard industry share that they would have received.

The shop that prepared the order didn't have a chance. They were told this was a $35 order as opposed to a $50 order. They didn't even get a picture to work from. The customer gets upset, the recipient gets upset.... nobody wins except for the order gatherer.


Learn more about order gathering and choosing a real local flower shop.
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    Mark Anderson is a software developer, small business owner and pricing enthusiast.

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