Mark Anderson
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People Do Some Strange Things To Stay Consistent

7/28/2014

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A few years ago something very strange happened in the city where I live. Wealthy consumers were suddenly telling anyone who would listen that roaches and rat droppings in a grocery store were no big deal.

Why? Because it was their grocery store. The expensive, upscale grocery store that they had been supporting and raving about for years. Ultimately it was easier to ignore something that would have appalled them had it happened anywhere else.

There is more information on my personal site.
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    Mark Anderson is a software developer, small business owner and pricing enthusiast.

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