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Responsive Design Still Vital In E-Commerce

3/26/2016

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Despite what some web developers insist responsive design remains far more important than "features" nobody asked for.

This infographic shows that online shoppers continue to place a high priority on responsive design (websites that look good on mobile devices like phones and tablets). Responsive design can make or break an e-commerce website – if a site doesn't work well on a mobile device online consumers will abandon it and go elsewhere.

But too many developers continue to insist this is not the case, instead trying to promote features that online consumers did not ask for and don't care about. The priorities in e-commerce website design are not what the site developer insists, but what the research shows about your online customers.


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    Mark Anderson is a software developer, small business owner and pricing enthusiast.

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