An order gather tries to come between a flower buyer and a flower shop. They effectively masquerade as a real local flower shop, convince the customer to place an order, then try and get a real florist to fill that order... but only after they have skimmed off a profit of 30% or more.
This pie chart shows some of the story. The customer pays $65 for flowers and delivery, the order gathering operation skims off almost $20, and passes along the bare minimum to the flower shops that prepares and delivers the flowers.